World Alzheimer’s Awareness Day 21st of September 2023

World Alzheimer’s month takes place annually throughout September, with World Alzheimer’s Day on the 21st of the month. This month is an opportunity for everyone to increase their knowledge to help break down the stigma surrounding a diagnosis of Dementia.

What is Alzheimer’s Disease?

Alzheimer’s disease and dementia are often used interchangeably, however it is important to understand that Dementia is a collective term for a group of symptoms that progressively affect memory, thinking and interfere with daily life (NHS). The type of Dementia you are diagnosed with depends on what type of damage occurs in the brain. Alzheimer’s is one of over 200 subtypes of Dementia, and is also the most common form of Dementia, accounting for 60 – 70% of diagnoses (Dementia ( It more commonly affects individuals over the age of 65, but is not considered a normal part of ageing; At least 5% of individuals diagnosed with Alzheimer’s receive a diagnosis before the age of 65, this is known as ‘early onset’ and more likely to be due to a genetic cause. Alzheimer’s disease occurs due to a build-up of two proteins, called amyloid and tau in the brain. The reason for this build-up is yet to be understood, however it ultimately leads to symptoms of Alzheimer’s disease (Alzheimer’s Research UK).

How Can I Help Myself?

This years theme is ‘Never too early, Never too late’

It aims to educate the public on risk factors associated with the onset of dementia, and preventative strategies. It also aims to increase knowledge on ongoing risk reduction for those already diagnosed.

The Dementia Hwb and CADR previously collaborated on the following videos on risk factors and preventative strategies.

How Can I Support Others?

Most of us will have someone in our lives affected by Dementia, therefore having a basic understanding of what support is available is a great starting point, to share information. You can pick up free resources from a number of charities including:

Additionally, the power of listening should not be underestimated. Dementia can be an unnerving and frightening journey, but having reliable and meaningful relationships where a person with a diagnosis or a carer can freely express themselves can make all the difference.

Raising Dementia Awareness

For those who do or don’t have a personal experience with Dementia, another great way of getting involved and raising awareness would be volunteering for a local Dementia or Carers Charity, or residential home. Taking the time to engage in conversation with those affected by dementia, or sharing your own personal experiences living with Dementia will all contribute to raising awareness

Additionally, you could challenge yourself with a fundraising event! Whether it’s setting yourself a personal goal of running a marathon, or getting your friends and local community involved in a bake sale, fundraising is a great way to spread awareness, while supporting a good cause.

For more information and advice abour dementia, you can visit the Dementia Hwb in the Quadrant. If you cannot make it to the Hwb, you can call us on 01792 304519 or email for more support.